The brand was originally founded under the name “Millionaire Mindz,” which inspired the logo design — a brain incorporating elements of money to symbolize ambition, creativity, and success. As the vision for the company evolved, a new brand identity was developed to better reflect its growth and direction.

Shortly after launching publicly, the brand quickly gained recognition, expanding throughout the United States and internationally. Fashion has always been a significant part of Alexis’s identity, dating back to her school years, where she was known for her strong sense of style and passion for the latest trends, including Jordans. She also studied fashion for two years in high school, further developing her creative foundation.

In addition to mathematics, art was always one of Alexis’s favorite subjects, ultimately inspiring her to personally design and hand-draw the brand’s logo herself.