Originally the brand name was "Millionaire Mindz". That is why the logo is a brain featuring money. In due time a new brand name came about. Not far after we released our brand to the publics eye, where our brand expanded across the U.S. and even overseas. Fashion was always a big part of Alexis's personality, especially in school. She was known for having the latest Jordans and also took fashion classes for 2 years in high school. Besides math, art was always her favorite class. Which is how the logo was created, it was drawn by Alexis herself.